To conclude my Foundations of Marketing Unit, we were tasked with creating a 15-20 minute presentation to draw in the audience to read our marketing report we created during that trimester. The topic my team chose was the Australian Sports Shoe market, which led me to create a fictional shoe brand to try enter the market we just concluded research for.
Utilising a spare pair of shoes, I used Photoshop to design the logo (seen on a business card) and stuck these logos using sticker paper onto the shoes and led myself running in them. The TVCs, 15 and 20-second clips, were then uploaded to YouTube and presented to the class.